Founder · Dubai
Founder of Oula and GUTSY.
Trained to write code. Ended up rewiring organisations instead. Nine years scaling Deliveroo and Talabat across 8 markets, €100M+ budgets and 6M+ customers. Now I’m building my own, and writing about all of it.
Oula
Founder · UAEFashion discovery · Coming soon to the App Store
Oula finds the best version of what you love across every store in the UAE, and tells you if the price is right.
Shoppers browse Namshi, Ounass, Next, H&M and a dozen brand sites to find one piece. Each store shows only its own shelves, and none says whether a price is a good one. Oula puts every store in one place, learns your taste, and gives an honest read on the price.
- It knows your tasteA short visual style quiz and a For You feed that learns from what you save.01
- Every store, one searchSearch across 20+ stores, a brand directory and camera search.02
- The same look, elsewhereVisually similar pieces from other stores, filtered by colour, size, brand and store.03
- An honest price readA verdict on every product: a great price, typical, or higher, against similar pieces.04
- We watch it for youSave a piece and get a push when its price drops.05
GUTSY
Founder · Dubai
Gut-friendly protein · Now live in DubaiGut-friendly vegan protein · Dubai
Born from 47 failed experiments. Zero proprietary blends.
Built in a kitchen lab with my husband, after supplements made my own gut health worse. Now live in Dubai.
- The health scareWhere it started.Done
- The gym eraSupplements made it worse.Done
- Kitchen lab47 experiments with my husband.Done
- Municipality approvalsDubai approvals cleared.Done
- Market launchLive in Dubai since November 2026.Now
Work
Operating background · 2017 – Now- AiraloPrincipal Finance Business Partner, Growth2026 – Now
- TalabatHead of Affordability, Growth and Strategic PlanningRevenue Operations and Commercial Strategy · Revenue and Growth2022 – 2025
- DeliverooStrategy and Operations LeadSenior Business Strategy Associate · Earlier roles2017 – 2022